Recently I have been working on several mobile projects for companies with very strong brand names. Project one has recently been “kicked off” while project two is in the initial scoping and discovery phase. What do these two projects share in common? The challenge for the respective companies is to devise a way to capitalize on their strong brand and connect with a younger demographic? What is the marketing platform of choice? How about Mobile! These companies are in luck because mobile as a marking platform is a great way to connect with this demographic. In addition to being youthful mobile users also tend to have more education!
So what does the research say about Mobile and Smartphone users?
Simply put Mobile users hit 2 key demographics. 1) US adults between 25-34 have 62% Smartphone ownership, while 18-25 have 54% ownership. 2) Smartphone users tend to be better educated. (1) (2)
So what should companies take away?
If you want NEW, SMARTER, YOUNGER customers think about building an App… Or Mobile Website or Both. The point is mobile is now the way users would like to access content and a powerful tool for marketer’s targeting a specific audience. Smartphone’s are now a great way to connect with your customers!
1) http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android
2) http://www.zdnet.com/blog/btl/smartphone-sales-surge-with-younger-demographics-survey/62569
So what does the research say about Mobile and Smartphone users?
Simply put Mobile users hit 2 key demographics. 1) US adults between 25-34 have 62% Smartphone ownership, while 18-25 have 54% ownership. 2) Smartphone users tend to be better educated. (1) (2)
So what should companies take away?
If you want NEW, SMARTER, YOUNGER customers think about building an App… Or Mobile Website or Both. The point is mobile is now the way users would like to access content and a powerful tool for marketer’s targeting a specific audience. Smartphone’s are now a great way to connect with your customers!
1) http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android
2) http://www.zdnet.com/blog/btl/smartphone-sales-surge-with-younger-demographics-survey/62569
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