In the early days of mobile development calculating ROI was challenging because the technology was new and the marketplace was still developing.  With the introduction of iAds from Apple and other ad marketers you now have some sense on what a “tap” or view inside mobile app is worth, or at lease what others are paying.  The WSJ recently posted this article:  Apple's Ad Service Off to Bumpy Start.  Detailed inside the article is a very interesting item:  At the high end of most mobile ads branded advertisers are charged $2 per tap on a banner.  Additionally Developers who wish to promote their apps are being charged as low as $0.25 per tap.

With these numbers you can begin to develop Return on Investment (ROI) for your mobile App Project.  Let’s say you spend $5000 to develop, build, and distribute your custom app for your business.  If a “tap” inside is worth $2 it would require 2500 taps to recoup the project costs.  If your app is accessed “sessions” 200 times per day with 10% click rate that equals 20 clicks per day.  2500 clicks divided by 20 clicks per day equals 125 days to recoup your investment.  $1 clicks equals a ROI in 250 days.  If you produce a good content rich app 200 sessions per day is very low. produces and sells many simple but functional apps that produce sessions per day way beyond 200. Mobile analytics build in to your app can give you great information about app usage and more.  We will talk about mobile analytics in a future post.  Lastly all apps are not created equal but hopefully this gives you a framework to begin to evaluate mobile investment.

Project ROI:

$5000 (Project Cost) / $2 (Cost per Tap) = 2500 Taps
200 (Session per Day) * 10% (Tap Rate) = 20 Taps per Day
Return on Investment (ROI) = 2500 (Taps) / 20 (Taps per Day) = 125 Days

BUT WAIT!  If I sign up with iAd I have to share 40% of the ad revenue.  This is true but you don’t have to use iAds or other ad services to have a return on your investment!  We have built custom apps were the client controls the ad displayed and the “click” or “tap” on the ad and resulting link location.  The client keeps and controls 100% of the advertising revenue.

Our Next Post:  Verizon-iPhone Marriage?



09/17/2012 05:14

I haven’t any word to appreciate this post.... I think this is really a great thing about the fashion. Really I am impressed from this post. I am very happy to read this article. Thanks for giving us nice info. Fantastic walk-through. I appreciate this post.

08/26/2014 04:38

These photos are test items from a standardized psychological test and publishing them in a newspaper violates both copyright protection and test ethic standards.

08/27/2014 14:09

Some major flaws (that show why it is not a good idea to test this on readers)

08/27/2014 16:54

me too....wanted more older women, less makeup.

09/18/2014 02:51

Good point about guessing quickly. Sometimes I clearly saw two emotions and picked the more subtle one as more real, and my quick guess would have been correct.

09/26/2014 05:38

One might then ask, why do some people claim to have ESP (for lack of a proper set of specific descriptive words) and others have never felt any such thing?

10/08/2014 04:34

35/36. I guess I'm from a similar demographic as the person who made up the right answers.

10/11/2014 13:33

There is a difference between an actor playing a role where he is "concerned" and actually feeling concerned, or where an actor is trying to demonstrate "desire" and actually feeling that way.

11/16/2014 04:07

Was this test designed by Larry Summers?! And clearly older women or non-white women matter not a jot.

01/01/2013 05:11

Thanks a lot for enjoying this beauty article with me. I am apreciating it very much! Looking forward to another great article. Good luck to the author! all the best!

04/26/2013 09:22

Really great explanation, I imagine this is a crucial focus point when developing an app.

05/17/2013 05:24

and andelie·hainige (Andre j. Heiniger) inseparable from the inspiration and enthusiasm.

05/17/2013 05:25

Patrick Heiniger was born in 1921 yulaxiadefen, Hans Wilsdorf meets him for the first time, in his full confidence and sincere respect.

06/30/2013 05:01

Very Useful information , this is both good reading for, have quite a few good key points, and I learn some new stuff from it too, thanks for sharing your information.

10/02/2014 13:33

The online education has it profits in light of the fact that a large portion of the courses accessible on web are free and study system incorporates the both feature and searchable notes. Regardless of the possibility that these course costs then the expense is low nearly customary education technique.

05/22/2015 00:29

It's okay if you feel bored in making the article, call in person to make this article on your blog.

08/15/2015 03:38

Excellent post. I will certainly come back to read more of the articles about food. We love to try new receipts and new food, not only our native

10/28/2015 07:18

There are lots of blessings in our life and education is one of these blessings and education also let us to say thanks and offer prayers of thanks to allah for all of his blessing which he gave to us in our life and make us a complete human being.


I don't even know how I ended up here, but I thought this post was good. I don't know who you are but definitely you're going to a famous blogger if you are not already ;) Cheers!

01/25/2016 00:50

Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can't wait to read lots of your posts


Leave a Reply